Since I began my copywriting journey, I've been surprised by the number of people who don't know what it means to be a copywriter. I often get quizzical looks or- because of my legal background- I've had several people ask me if it's related to copyright law. (spoiler alert: it's not).
I thought I would use my first blog post here on my website to explain copywriting and clear up any confusion. Odds are- if you're here- you're probably looking for a copywriter and don't need an explanation. For those of you who wandered here either out of curiosity or by chance - this is for you.
What is Copywriting?
Copywriting is a particular type of writing that seeks to persuade, to sell, or to convince someone to take action.
You see copywriting every day. We are inundated with it often without realizing it or without knowing the word for it.
Do you take the metro to work in the morning? Did you see any billboards before getting on the train? Or any inside the train? That's copywriting.
When's the last time you scrolled through Facebook or Instagram, and stopped to read an advertisement? Maybe that advertisement convinced you to make a purchase for a company you had never heard of before. That's copywriting.
The next time you collect your mail, take a careful look. Those inserts, flyers, postcards, and letters from companies vying for your attention? That's copywriting.
In fact, copywriting is such a broad term that there are subcategories of copywriting including:
Direct Response Copy
Social Media Copy
Video or Script Copy
Stand Out from the Crowd
As you look around more, you'll realize that copy is ubiquitous. And because it's everywhere- often without us being aware of it- it's imperative that you find a copywriter who knows how to make your product or service stand out from the crowd. A copywriter who understands your vision and delivers the most compelling version of your brand voice so that your customers take notice.
If that sounds like something you may need help with, let's talk. Initial consults take only about 15 minutes, and they're free.
Need a good copywriter? Contact me here!
Sign up for my newsletter here for more tips and never miss a blog post!