If you're mulling over the decision to hire a copywriter, then now is the time to consider the impact a copywriter can have on your business.
As a business owner, your goal is to generate traffic to your website and convert that traffic into sales.
Generating traffic to your website can happen in several ways, which I'll save for another post.
But what happens when someone comes to your website hoping to find out more? Does your website have what it takes to make the sale or is it causing you to miss out?
There are many elements involved in creating a killer website. For now, I'll focus on three of the biggest factors.
1. Trustworthiness is a Must
The consumer must trust you and what you're selling, or they won't be handing over their money.
It's important to establish trustworthiness on every page of your website. This goes beyond your authenticity. This includes your qualifications, on-brand copy, and the value that your product or service provides.
And it doesn't stop there. As consumers, we assimilate information and pass judgment in a matter of seconds. Your website must have current information and be reviewed periodically to update your products, services, and even reviews and testimonials. If your website copy or design looks dated then consumers will hesitate. If they hesitate, they'll keep looking elsewhere.
2. Why Should They Choose You?
There's a lot of competition out there no matter the industry.
To make the sale you have to convince the consumer that you're better than the rest. The way to do that is to create and present a unique selling proposition.
A unique selling proposition is a marketing strategy that explains why your business is different from and better than the competition.
For example, FedEx's famous unique selling proposition and their slogan is, "When it absolutely, positively has to be there overnight." It's memorable, explains what makes their service the best, and provides a guarantee that inspires trust.
Whatever it is YOU are selling, make sure you have thought about what sets you apart from your competition and that your own unique selling proposition is on your website.
3. A User-Friendly Website
The last one I'll mention here is creating a user-friendly website with both user-friendly copy and user-friendly design and structure.
Website visitors want to be able to find information quickly and easily. People have short attention spans. If your website design is difficult to navigate or if pages are hard to find then they'll stop trying.
This same short attention span also affects how much time visitors will spend reading your copy. Too little and you may be missing out on important information. Too much and the consumer will stop reading.
A user-friendly website with a simple and well-organized design is a must.
Not sure if your website has what it takes to convert leads into sales? Schedule a 15 consultation here.
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