(Copywriting Spec)

The Project:  The month of April is Autism Awareness Month or, as it is becoming increasingly preferred by autistic individuals and autistic advocates, Autism Acceptance Month. The purpose of this project was to advocate for Autism awareness and acceptance in honor of this month.

​

The Strategy:  The strategy for this project was to use a four-part Facebook advertisement using a four-piece puzzle denoting four crucial issues in regard to autism.  Each puzzle piece serves to educate and raise awareness in the public regarding those issues including the need to pay attention to early indicators in young children, to take children to screenings early and often, to seek intervention therapies by 2-3 years of age, and perhaps most importantly, the need for inclusion of autistic individuals in all areas of our communities.