The Project: The United Explorer Mileage Plus Card is an airline credit card offered through Chase Bank N.A. The goal of this project was to create a series of Facebook advertisements promoting the full benefits of the card to social media users ages 25-65. 

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The Strategy:  The strategy was to break down the benefits of the Explorer card by category in order to appeal to a variety of credit card customers within the target age range. Those benefits included travel benefits, security benefits, and credit building and spending benefits. The Facebook caption complemented each ad by calling to the "adventurers" by reassuring customers of the "peace of mind," and hinting at the "possibilities."