MACY'S MARKETING Email

The Project: This project involved creating a promotional email for a fictional fall sweater sale at Macy's. 

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The Strategy: The target audience for this email was men ages 28-45 who are motivated by savings, convenience, and style. The strategy for this email was to bring the consumer's attention to the benefits available with this sale: a wide variety of designer brands, saving up to 40% on brand names, and the convenience of hundreds of store locations.