
Copywriting Services
Web Copy
The Project: Founded by business strategist Danielle C. Levy, The Boardroom League is an agency for six and seven-figure business owners and executives looking to scale or streamline their operations. Ms. Levy had been through several iterations of her website while working with other copywriters but was still searching for the right message to speak to her audience.
The Strategy: Given the previous iterations and the ultimate goal, I focused on crafting messaging that would connect with her audience. To meet this objective, I dove into my research to understand what CEOs and business executives are looking for when hiring an outside business consultant. I developed language that clearly identified the audience while inspiring trust in The Boardroom League's expertise. The messaging emphasized the agency's deep experience and confident, no-nonsense approach to highlight its unique value to prospective clients.