If you've ever wondered what freelancing is like as a copywriter, then I'm happy to give you a glimpse into my daily schedule!
Drumroll, please!
6:30 am- alarm goes off, hit snooze, begrudgingly roll out of bed,
8:00 am - drop kids off at school
8:30 am - consume large quantities of caffeine. (soda, not coffee-blech!)
9:00 am- 3:00 pm: work, basking in the joy of a silent and interruption-free household
3:00 pm: kids come home, pause work for general mayhem
3:30 pm: try to write, put in earplugs to ignore constant shrieking and fighting
4:00 pm- get interrupted five times to answer questions about homework, dinner, laundry, etc
4:30 pm: ear plugs lose the battle to the noise; admit defeat
7:30 pm: put kids to bed
8:00 pm- watch an episode of Stranger Things
9:30 pm- realize the house is quiet again; keep working
11:00 pm- Ahhh! Reading time! This week I'm hoping to start The Golden Enclaves by Naomi Novik.
12:00 Midnight-Zzzzzzzz
What about you? Do your schedule and your work life look different than they did two years ago?
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[That coffee is false advertising!! Imagine a soda can instead!!]
If you’re anything like me, you’re a fan of all things sci-fi and fantasy.
But how do you know when you’ve crossed over to the dark side?
Here are five warning signs I’ve learned from experience!!
Sign #1: Your dream about an interview suddenly morphs into the longest and most epic alien invasion dream of your life. Watch out, Will Smith and Tom Cruise. Earth has a new hero!
If you spend your nights dreaming about planet invasions, the one ring to rule them all, and attending Hogwarts, your obsession may have gone too far.
Sign #2: Ladies’ nights have turned into game nights, but the only game you play is called “Geek Battle.”
Suppose you’ve got regular social engagements, but suddenly all your friends want to play board games, especially those involving sci-fi/fantasy trivia. If that happens, your obsession may have gone too far.
Sign #3: Your perfect night includes an episode of Stranger Things and re-reading books by TA White or Ilona Andrews. (FYI- the best!)
Variety is the spice of life. But what happens when all you want to do is watch the Duffer Brothers in action and read your favorite sci-fi/fantasy author? Your obsession may have gone too far.
Sign #4: You see Dungeons and Dragons everywhere. You start thinking that the universe is trying to send you a message and that it’s never too late to give it a try.
Dungeons and Dragons was at its height of popularity in 1982. That was 40 years ago. If you’re seeing D&D everywhere, your obsession may have gone too far.
(Actually, there was a resurgence in 2020 when schools started shutting down. D&D references really ARE everywhere these days.)
Sign #5: Your brand is superhero themed, and you’re not embarrassed a bit.
Do you run a business, or are you a freelancer? If you’ve incorporated superheroes or other sci-fi/fantasy elements into your brand, your obsession may have gone too far.
Just kidding, folks!! There’s no such thing as “too far” when it involves sci-fi and fantasy.
If any of this sounds like you, let me know! I’m always happy to chat with a fellow enthusiast!
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Yesterday, I received an email from my tax guy. The first thing I noticed was the giant font size and abundant use of all caps.
Read for yourself! And then meet me below the pic! 👇🏻
I love this email. It's 100% him. He's not trying to hide his frustration about answering the same question repeatedly. BUT at the same time, he's not letting that stop him from doing his job.
His clients have come to expect several things from him:
💲 excellent work
📪 frequent/timely communications
💪🏻 tough love and honesty when we are bugging the crap out of him.
We could all learn a lesson or two from my tax guy about authenticity!
Here are three reasons why authenticity matters for your small business.
Trust
As a small business or even a large one, trust is important. This is true for any consumer but it is becoming increasingly evident for adult Gen Z consumers. Some studies have reported Gen Zers willingness to pay a premium for brands they trust. However, companies must overcome the trust hurdle, to begin with.
Only an estimated 42% of Gen Zers indicate that they trust companies. By comparison, an estimated 50% of millennials identify as trusting companies. (Source, insiderintelligence.com). Keep in mind that 7 in 10 Gen Z consumers might be fact-checking what you tell them.
But it's not just Gen Z and Millenials you should concern yourself with. All consumers want to trust a company or brand before spending money on it. And if they stop trusting your message or your product or service, you'll lose a consumer. A whopping 53 percent of customers said they would stop purchasing a brand if they no longer trusted it.
Expectations
Your customers want to know what to expect from companies and brands. That's not to say you can't evolve over time. But your core values should remain the same. Those are the values that brought you those customers, and those are the values that will keep them.
Core values are the fundamental principles that shape your business and guide your business decision-making. And when I mention decision-making, I mean everything from employee hiring, marketing, sales, leadership, and basically every decision your company makes.
If a company does not have a clearly defined set of core values or if they lose sight of those values, then you will lose customers. Or you may have difficulty finding your audience.
Relationships
Authenticity matters because it's integral to relationships.
The more relationships you build with your consumers, the more they will help you do your marketing.
Word-of-mouth marketing is the most effective type of marketing you can have.
Why?
Because 92% of consumers will believe recommendations from family, friends, and even their social media network (personal experience here!) over any other form of advertising.
Think about it. The last time you needed to find a mechanic or a flooring company, or an a/c repair person, how did you find them? Did you ask around? Did you look on Yelp to see what other people had to say?
That's Word of Mouth Marketing.
It's one big reason why authenticity and trust are so important for your success. The happier your clients or customers are, the more they will talk about your company. The more people talk about your company (in a positive way), the more consumers you'll get.
What kind of relationship are you building with your consumers? Is it the kind that will inspire word-of-mouth marketing?
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