The Project: Piglet's Revenge is a competitive kickball team that played for five seasons in Los Angeles, California. The goal for this project was to craft game summaries each week for the league newsletter. The target audience included active and social men and women in their 20s and 30s.

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The Strategy:  I chose to create an overall story for the season focused on the concept of the team's mascot as well as individual stories each week based on the opposing team. The newsletter recaps sought to entertain while also increasing the team's popularity amongst the fans and other players.