ABC Toys Banner Ad

(Copywriting Spec)

The Project: ABC Toys is a fictional children's toy company that sells educational and engaging toys for babies and children. The company has no brick-and-mortar shop location but instead conducts all of its sales online. The business objective was to create a dynamic banner ad with three frames. The goal for the banner ad was to drive traffic to the ABC website and to encourage customers to purchase a toy from their wide selection of inventory. For purposes of this portfolio, each frame of the banner ad is depicted in still form. 

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The Strategy:  I developed a brand voice that is intelligent, genuine, encouraging, positive, and friendly.  The target audience includes parents of children ages 6 months to 4 years. The headlines are aimed at their desire to increase their children's learning potential while keeping them engaged and excited about learning. The subheads call upon the idea that learning through play can be a wonderful, joyful, and magical experience.